Getting Started With The Marketing Suite

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Configuring Email Send Domain in Opendate

• Configuring the email send domain in OpenDate is essential to ensure emails are sent from your domain.
• Following these steps will help you set up and test the email configuration effectively.

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Fans and Segments

• Groups of fans based on certain conditions.
• Types of segments: buyers, potential buyers, and wait list.

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Broadcast Feature

• Broadcasts are manual messages compared to automated campaigns.
• Used for weekly newsletters, event alerts, or any manual messaging.

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Campaigns

• Automated marketing campaigns where you customize email templates.
• Back end handles sending emails, data injection, and tracking.
• Different campaigns for various use cases.