Promoting an Event
Using "Just For You" Events in Emails
Just For You Events allow you to dynamically personalize event content in your emails so each recipient sees the event most relevant to them.
This feature is available within the Opendate email builder using the Opendate Events Widget.
How Just For You Events Work
When selected, Opendate automatically determines which event to display for each email recipient based on available fan and ticketing data.
You only need to build one email. Personalization happens automatically at send time.
How to Add Just For You Events to an Email
- Open the email builder
- Drag the Opendate Events Widget into your email
- Select Just For You
- If needed, update/edit your preferred layout
- Save and send your email
Widget Options Explained
- Upcoming Event: Displays upcoming events from your calendar
- Just Announced: Displays newly announced events
- Specific Event: Search and select a specific event from your calendar to insert
- Just For You: Displays a personalized event per recipient
Best Practices
- Use Just For You Events for newsletters and fan re-engagement campaigns
- Combine with clear calls to action
- Keep surrounding copy flexible so it complements dynamic content
FAQs
Do I need to set up rules?
No. Personalization happens automatically.
Will every recipient see the same event?
No. Events are selected dynamically per recipient.
What happens if there aren’t any recommended events for an individual recipient?
If the widget runs out of recommended events for a recipient, it will default to upcoming events in order. If it runs out of events in general to populate the template, the email will error. For this reason, we don’t recommend using “Just For You” in the same email that features a large number of upcoming events.
What data powers the “Just For You” selection?
The “Just For You” selection is powered by our artist database. When determining which shows to recommend to a user, we analyze their ticket purchase history within Opendate and look for upcoming similar artists/shows they may be interested in.
Opendate Micro Deposit Flow
The video provides a tutorial on connecting a bank account to Opendate.io to receive payouts. It explains the process of manually entering bank account information if the account does not work with...
0:00 Hi everyone. Today I'd like to show you how to connect your bank account to open date so that you can receive payouts.
0:08 Uh, previously we have supported plaid, um, which is launched by clicking this add account button. This is really nice because it instantly verifies the account, and this connects to most, uh, banks.
0:25 So if you have a case where maybe you have a smaller bank that you're working with and it doesn't work with a plaid, that's ok.
0:32 That's what this new flow is for. Um, so you launch- you launch this flow with the enter bank account manually link.
0:41 So I'll click on that. And then here's the information that we need. You can give this account a nickname- I'll just call this the tests bank account.
0:51 Um, and then you'll need your routing number and account number. You can find that on one of your checks. Um, for this- uh, um, I'm going to just use a test routing number provided by our, uhm, payment processing partner.
1:09 And then I'm just gonna enter a fake account number. Obviously, um, you would want to use your real routing number and account number.
1:16 And then- and then just specify what kind of account this is. In this case, I'll just leave it as checking.
1:23 And then we'll click add account. So when you do this, um, this is now a bank account that is pending verification.
1:30 Um, uh, and what that means is that, uh, we don't yet, uh, we are not yet able to send funds.
1:41 Excuse me. We are not yet able to send funds to this bank account. Um, because we haven't verified it. So, for example, there could have been a copy and paste error or maybe if you're copying from your check, you typed a number and wrong.
1:57 And the way that we verify that is we send two months back. . And then deposits to your bank account. And when you look at your bank statements, you'll see those two micro deposits.
2:08 Those should be deposited within two to three days after you add this account information. Um, and during that time, this is what it'll look like.
2:18 So, let's say that, um, time has passed and, and those deposits have been made. I'm going to, uh, hit a few things off screen here.
2:33 Um, so you'll receive an email that looks something like this. It'll, it'll tell you that the micro deposits have been, have been made.
2:41 Uh, so at this point, you're going to want to bring up your bank account and just look through the transactions.
2:47 And then we'll gun verify bank. Uh, and now there's a link here to verify the amount. So, once you have your bank open, you've, you've seen the two, uh, micro deposits.
3:00 it. it's you click on this link. And then, um, and then you'll just enter the amounts that you see in your statement.
3:07 So, we'll say seven cents. And we'll say four cents. And click verify. So, live demo. Um, so let me fix one thing here.
3:26 Okay. Okay. So, uh, what I should have done before the demo is initialize those, um, amounts, which I didn't do that, that would happen automatically on production.
3:48 In my development environment, it doesn't. So let me, let me try this again. I'll click verify amounts. Um, just for testing these amounts don't actually matter.
3:58 Um, obviously for when you, when you do. Do this with your real bank account, it does matter. Um, but for our purposes, we can enter any amount and we'll click verify.
4:09 Uh, and then, and then now the bank account is verified and we can use this to receive payments from open date.
Setting At the door Organizer Fee Per Event
The video demonstrates how to use a new feature in OpenDate that allows users to change organizer fees for at-the-door sales on a per-event basis. Users can access this feature by going to the tick...
0:01 We have a new feature from OpenDate that I'd like to show you today, the ability to change your organizer fees for at-the-door sales on a per-event basis.
0:13 So, I have an example event here, and I'm going to click into the ticketing settings. In this case, this is not a published confirm, but you should be able to read your ticketing settings from this widget in either case.
0:30 From here, if you go to the tickets tab, and then go to settings, um, previously you would have this table here where it would show your ticket fee schedule.
0:41 This is just an example from this test account, but yours could be different just depending on your contract with OpenDate.
0:49 Um, so this is, this is nothing new. In the past, you've been able to come in here and see what uh, what your default is, and then if you want, you can change it.
1:00 So if I, If this is a, if this is a really um, popular artist that you know that is going to sell really well, you could come in here and change this to $4.
1:09 The part that's new here is that, um, previously you were not able to charge your organizer fee for at-the-door sales, and you are now able to do that.
1:20 So if I click into this dropdown, you can see we have two new scenarios here, at-the-door card and then add the door cash.
1:31 Let's say that you want to charge $2 per ticket, it's the exact same thing. So this would obviously impact card sales, and then if you want to add this to cash, you would just do the same thing here.
1:46 And that's basically it. So, um, just, just like your normal online fee schedule, Open Date is able to change your defaults.
1:56 If you, um, want a different default, just reach out to us and we can change that. And then, um, you're always able to go into an individual event and change it to whatever it needs to be.
