Director of Marketing
We’re seeking an inventive and experienced Director of Marketing to join our forward-thinking team. The Director of Marketing will play a pivotal role in expanding Opendate’s marketing presence and driving revenue growth. This role requires a strategic thinker who can develop and implement comprehensive marketing programs that encompass digital and offline channels. The successful candidate will be an individual contributor to start with eyes to build and lead a team in time.

At Opendate, we’re on a mission to level the playing field for independent music venues and promoters—keeping the music alive and thriving. Our journey began when three visionary entrepreneurs, frustrated by the lack of a centralized operating system for running a music venue, set out to build the platform they wished existed. With breakthrough technology products already under their belt, they expanded a single venue into a growing network powered by smart, integrated solutions—from offers and ticketing to settlements. Today, we share that vision by empowering independent venues and promoters everywhere.

Innovation is in our DNA. We flourish in a remote-first culture that values limitless growth and the unique contributions of every team member. Our dynamic, purpose-driven team is dedicated to transforming live entertainment, one venue and one event at a time.

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Work Environment

• Work Model: 100% remote with the option to collaborate in our Indianapolis or Chicago offices as frequently as desired.
• Work Travel: Occasional domestic travel for customer events and quarterly in-person team events.

Responsibilities

• Strategic Planning & Execution: Devise and implement a comprehensive marketing strategy that aligns with overall business objectives. Oversee the development and execution of integrated marketing campaigns across organic and paid digital channels, events, content marketing, and partnerships
• Demand Generation & Lead Nurturing: Implement effective lead generation strategies to attract and convert potential customers. Develop and manage lead nurturing programs to guide prospects through the sales funnel. Collaborate with sales and business development teams to ensure alignment and maximize conversion rates
• Content Strategy: Develop a content strategy that resonates with audiences.  Oversee the creation and distribution of high-quality content across various formats (blog posts, whitepapers, videos, infographics). 
• Budget Management & Performance Tracking: Develop and manage the marketing budget, ensuring efficient allocation of resources. Track and measure the effectiveness of marketing campaigns using relevant KPIs and analytics tools. Prepare regular reports on marketing performance and ROI
• Market Research & Insights: Always be aware of the market, understanding our competitors, and identifying trends, opportunities, and threats. Stay abreast of emerging marketing technologies and best practices
• Stakeholder Collaboration: Work closely with cross-functional teams, including product, sales, and customer success, to ensure alignment and support business goals. Build and maintain relationships with key stakeholders inside and outside of Opendate

Requirements

• Education: Bachelor's degree in Marketing, Business, or a related field
• Experience: 7+ years of experience in marketing, preferably in music or sports, with a proven track record of success in driving growth and brand awareness
• Leadership: Demonstrated ability to lead and inspire others
• Strategic Thinking: Ability to think strategically and translate business objectives into actionable marketing plans
• Communication: Excellent communication and interpersonal skills, with the ability to communicate effectively with stakeholders at all levels
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
• Cultural Sensitivity: Awareness and appreciation of cultural differences and the ability to adapt communication and marketing strategies accordingly

What to Expect After Joining

• Leadership Opportunities: Take charge of complex projects from inception to production, directly influencing our customers’ experiences.
• Strategic Impact: Shape initiatives that drive operational excellence for independent venues, with the autonomy to move fast.
• Professional Development: Enjoy continuous learning opportunities—from workshops to conferences—to keep you at the forefront of the industry.
• Autonomy & Collaboration: Benefit from a work environment that champions independent decision-making while fostering robust team collaboration.
• Comprehensive Support: Receive all the equipment and resources you need to create a productive, personalized remote workspace.

Our Marketing Tech Stack

• CRM: Hubspot
• Marketing Automation: Hubspot

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At Opendate, we’re not just building software—we’re empowering the live entertainment industry. If you’re ready to innovate, lead, and make a real impact, we’d love to have you on our team.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Opendate, we know that our Company's strength lies in the diversity of our employees. Opendate is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Opendate is also committed to providing reasonable accommodations for candi

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