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Feature

Automated Fan Marketing

Turn show confirmations into automated email, SMS and push marketing that moves tickets.
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Here's HOw it works

1

Your marketing calendar builds itself

The moment you confirm a show, your complete marketing campaign springs to life. Announcement emails, presale notifications, on-sale launches, and last-call reminders automatically schedule themselves—ensuring no opportunity to connect with fans is missed. 

2

Drive consistent sales with always-on email marketing

While your team is booking shows, running radio, and assembling street teams, we’re working behind the scenes. Triggered waitlist signup emails convert to sales when inventory becomes available, abandoned carts bring potential fans back into the fold, and post-show follow-ups maintain momentum. Every campaign combines smart audience segments with proven venue marketing layouts—all without you lifting a finger.

3

Build a venue newsletter that updates itself

Build your newsletter template once, then watch it populate with your latest shows forever. Dynamic Tags ensure your upcoming events, “just announced” section, and featured shows stay current well beyond your first send.

4

SMS & Push notifications drive urgency

When timing matters most, reach fans where they are—on their phones. Drive immediate engagement with targeted mobile messaging. Alert fans about presale codes, price changes, and last-minute availability via text message or mobile app pushes—all within Opendate. 

5

Customize everything (or nothing at all)

Want to dig in? Our intuitive drag-and-drop editor puts you in control. Adjust layouts, fine-tune messaging, add in new dynamic tags, or build custom campaigns and segments from scratch. Rather keep it simple? Our pre-built templates handle the heavy lifting while maintaining your brand standards.

6

We put your shows where music fans live

Meet your fans where they discover music. The moment you confirm a show in Opendate, we’ll sync it to BandsInTown Spotify, Apple Music, Google, Shazam and more—complete with direct ticket purchasing. Update a showtime or price? One change in Opendate ripples instantly to every platform. No extra steps, no manual updates; just seamless distribution to the places that matter most.
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Ready to automate your event Marketing?

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