The Data Behind More Efficient, More Profitable Live Events. 2025 was a challenging year for live entertainment. Rising costs, uneven demand, and increased competition put pressure on venues of every size. That reality shows up clearly in the data. But the data also tells a more optimistic story.

Opendate, the all-in-one platform for booking, ticketing, and marketing live events, announced today that it has raised a $14 million Series A led by High Alpha, with participation from existing investors.

For years, live event marketing has relied on a simple formula: send more emails to more people and hope something sticks. But fans have changed. They expect relevance. They expect recommendations. And increasingly, they ignore anything that doesn’t feel personal. The problem isn’t effort. It’s infrastructure.