Live Nation continues to demonstrate the significant impact of ancillary revenue on overall profitability, recently reporting that their ancillary revenue increased by 10% to over $40 per fan. How much ancillary revenue per fan are you driving? How are you growing it to stay competitive?

Join us for “Beyond the Ticket: Maximizing Revenue with Add-Ons & Upgrades,” where we’ll explore creative ways to enhance the guest experience while driving more revenue. From VIP seating and exclusive merchandise to sponsorships and unique activations, discover how small add-ons can lead to big gains.

We’ll hear from venue operators, event producers, and industry professionals who have mastered the art of boosting ancillary revenue outside of the deal. Learn how to package, price, and promote add-ons that elevate your shows and keep audiences coming back.

When: February 18 @ 2pm ET

Panelists: Announced soon!

Register Here