Our recent Make More Money webinar on all things ticketing had a stellar lineup of industry experts sharing their insights:

• Rebecca Throne: Rebecca spent two decades at the Burning Man Project, a majority as Head of Ticketing. Most recently, she was SVP of Strategy and Partnerships at See Tickets.
• Andy Donner: Andy’s experience consists of leading teams at Ticketfly, Eventbrite and Lyte.
• Sean Porter: Former CTO at Ticketfly, current CEO/Co-Founder at Union
• Julia E. Heath: Current New Orleans Policy & Outreach Manager - Mayor's Office of Nighttime Economy, formerly leadership at NIVA
• Jon Larner: San Francisco Entertainment Venue Owner & Operator

Our panelists had fantastic points about the power of automation in our industry, emphasizing that technology tools aren't here to replace venue owners and promoters but to help them shine even brighter in their roles. Imagine being freed from the daily grind to focus on creating those unforgettable shows your audience loves!

"Technically, we could all just sell tickets and keep spreadsheets, and it's horrifying how many box offices and ticket departments are still relying on spreadsheets," Rebecca pointed out. "I think where there's real value to come is automating those nightmare day-to-day tasks. Actually having data integrity and flexible reporting that is highly accountable and transparent and freeing up humans to do what humans creatively are actually designed to — offer value and to bring the human experience, instead of just pushing buttons and dealing with all the inadequacies of technology."

-Rebecca Throne

Take a look at the whole bit on this at the 1:03 min mark, and view highlights on automation from the webinar below:

Embracing Human Creativity

Rebecca’s insights really hit home. She reminded us that human creativity and experience are irreplaceable. Automation is about handling the repetitive stuff so that you can focus on what you do best—crafting amazing live experiences. It's not about cutting jobs; it's about empowering your team to excel.

Moving Beyond Spreadsheets

One of the standout points made was the ongoing reliance on spreadsheets in many box offices and ticket departments. This old-school approach eats up time and is prone to errors. By embracing automation, you can ensure data integrity, enjoy flexible and transparent reporting, and streamline your operations.

Enhancing the Human Experience

With advanced tech tools, venues can boost efficiency and provide a better experience for both staff and patrons. Automation lets your team focus on strategic planning, creativity, and personal interactions—those special touches that technology can't replicate.

Our panelists’ perspective during our webinar highlights why embracing automation in ticketing is a game-changer. It’s about making your operations smoother so your staff can thrive and bring their best to every event. As our industry evolves, integrating technology will be key to delivering top-notch live experiences.

Stay tuned for more insights from our webinar series (subscribe below!), and take a look at the recording of our latest demo, where we highlight our marketing automation tools for venue owners and promoters here (LINK.)

Subscribe to our Make More Money series here.